# How to Add LocalBusiness Schema for Local AEO | AEO.page

> Mark up your local business with location and contact schema to appear in AI-powered local search answers.

# How to Add LocalBusiness Schema for Local AEO

Difficulty:

Medium

25 minutes

Category:

Schema

Mark up your local business with location and contact schema to appear in AI-powered local search answers. This guide walks you through each step, from preparation to implementation, so you can improve your Answer Engine Optimization and increase your visibility across AI search platforms like ChatGPT, Perplexity, and Gemini.

## Prerequisites

Before You Start

- Basic understanding of HTML and your site's CMS

- Access to your website's source code or a tag manager

## Step-by-Step Guide

Choose the most specific LocalBusiness subtype for your business such as Restaurant, Dentist, or LegalService

Take your time with this step to ensure accuracy. Proper execution here directly impacts how AI engines parse and cite your content. If you are unsure about implementation details, the Ultimate Guide to AEO provides additional context on best practices.

Before diving in, consider running a Free AEO Audit to establish your baseline metrics. This makes it easier to measure the impact of your changes.

Gather your NAP data: business name, full address, and phone number exactly as listed on Google Business Profile

Take your time with this step to ensure accuracy. Proper execution here directly impacts how AI engines parse and cite your content. If you are unsure about implementation details, the Ultimate Guide to AEO provides additional context on best practices.

Create the LocalBusiness JSON-LD with address as a PostalAddress object and openingHours

Take your time with this step to ensure accuracy. Proper execution here directly impacts how AI engines parse and cite your content. If you are unsure about implementation details, the Ultimate Guide to AEO provides additional context on best practices.

Add geo coordinates using the GeoCoordinates type with latitude and longitude

Take your time with this step to ensure accuracy. Proper execution here directly impacts how AI engines parse and cite your content. If you are unsure about implementation details, the Ultimate Guide to AEO provides additional context on best practices.

Include priceRange, image, and areaServed properties for complete coverage

Take your time with this step to ensure accuracy. Proper execution here directly impacts how AI engines parse and cite your content. If you are unsure about implementation details, the Ultimate Guide to AEO provides additional context on best practices.

Deploy on your homepage and each location page, then verify with Schema Markup Validator

Take your time with this step to ensure accuracy. Proper execution here directly impacts how AI engines parse and cite your content. If you are unsure about implementation details, the Ultimate Guide to AEO provides additional context on best practices.

### Pro Tips

- 1. Test your implementation across multiple AI platforms — what works for ChatGPT may behave differently on Perplexity or AI Overviews.

- 2. Use the Schema Generator to create properly structured data that reinforces your content's authority on this topic.

- 3. Monitor your citation dominance and answer share metrics after implementation to quantify results.

## Common Mistakes to Avoid

Using incorrect schema types that don't match your content — always validate with Google's Rich Results Test.

Implementing schema markup but never testing it across AI platforms like ChatGPT and Perplexity.

Adding schema only to your homepage and neglecting inner pages that AI engines actually cite.

## Next Steps

Schema Generator

What Is Aeo

How to Add FAQ Schema for AEO

How to Add Organization Schema for Brand Entity Recognition

How to Add Article Schema for Blog Content

How to Add HowTo Schema for Step-by-Step Guides

### Explore More

Optimize for ChatGPT

Optimize for Perplexity

Optimize for Gemini

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AEO for E-commerce

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Answer Share

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## Ready to Put This Into Practice?

Start with a free audit to see exactly where your site stands, then apply this guide to improve your AI search visibility.

Get Your Free AEO Audit