LocalBusiness Schema for AEO:
Complete Guide
Master LocalBusiness Schema implementation to increase your visibility in AI-generated answers across ChatGPT, Perplexity, Gemini, and other AI search engines.
What is LocalBusiness Schema?
Defines a local business with its physical location, hours, contact information, and service area.
In the context of Agent Experience Optimization (AEO), LocalBusiness schema provides the structured data that AI search engines need to understand, extract, and cite your content. Without it, AI engines must guess at your content's meaning — with it, you give them a clear signal that dramatically increases your chances of being cited in AI-generated answers.
AEO Impact: High — critical for local businesses, as AI engines increasingly answer location-based and 'near me' queries with cited sources.
Use our free AEO audit tool to check if your site already implements LocalBusiness schema correctly.
Best Used For
LocalBusiness schema delivers the strongest AEO results when applied to these content types:
- Local business homepages
- Location pages
- Multi-location businesses
- Google Business Profile landing pages
Not sure which schema types your site needs? Take our AEO readiness quiz for personalized recommendations.
Supported AI Platforms
LocalBusiness schema is recognized and utilized by these AI search platforms for generating answers and citations:
Learn about the differences between platforms in our ChatGPT vs Perplexity comparison.
Code Example
Here is a ready-to-use JSON-LD implementation of LocalBusiness schema. Copy this into a <script type="application/ld+json"> tag in your page's <head> section:
{ "@context": "https://schema.org", "@type": "LocalBusiness", "name": "Downtown Marketing Agency", "address": { "@type": "PostalAddress", "streetAddress": "123 Main St", "addressLocality": "Austin", "addressRegion": "TX", "postalCode": "78701" }, "telephone": "+1-555-123-4567", "openingHours": "Mo-Fr 09:00-17:00" }Generate customized schema for your site instantly with our free schema generator tool. Validate your implementation with Google's Rich Results Test.
Implementation Steps
Follow these steps to properly implement LocalBusiness schema on your website for maximum AEO impact:
- 1
Copy the JSON-LD code example above and customize it with your own data.
- 2
Add the script tag to your page's <head> section or use the Schema Generator tool.
- 3
Validate with Google's Rich Results Test and Schema.org Validator.
- 4
Monitor AI citations using the AEO Audit Tool to track improvements.
For a complete walkthrough, read our Ultimate Guide to AEO.
Common Mistakes to Avoid
Related Schema Types
These schema types are commonly used alongside LocalBusiness for a comprehensive AEO strategy:
Organization
High — establishes brand entity identity, which is foundational for AI engines to accurately attribute and cite your content.Defines a business or organizational entity with its name, logo, contact details, and social profile...
RealEstateAgent
Medium — helps AI engines provide accurate local real estate recommendations and cite agent profiles for property-related queries.Defines a real estate agent or agency with service area, specialties, and contact information....
ProfessionalService
Medium — helps AI engines categorize and recommend professional service providers for industry-specific queries.Defines a professional service business like a law firm, consulting agency, or accounting practice....
Continue Learning
Generate LocalBusiness Schema Instantly
Our free schema generator creates valid, AEO-optimized LocalBusiness JSON-LD in seconds. No coding required.