# FAQ Schema in 2026: After Google Restrictions, Why It Still Matters > FAQ schema after Google's 2023 restrictions: how it works, why AI engines still cite FAQPage-marked content heavily, Bing rich results, and JSON-LD examples. # FAQ Schema in 2026 Google narrowed FAQ rich results in 2023, so why is FAQ schema more valuable than ever? Because AI answer engines absorbed the role and cite FAQPage-marked content heavily. Last Updated: April 2026 Quick Answer FAQ schema (FAQPage) is structured data that labels question-and-answer pairs on a page. Google narrowed visible FAQ rich results to authoritative government and health sites in 2023, but AI answer engines (ChatGPT, Perplexity, Gemini, AI Overviews) now cite FAQPage-marked content heavily — making it one of the highest-ROI schema deployments in 2026. Bing also still shows FAQ rich results broadly. Deploy on any page with genuine Q&A content. ## What changed and what didn't In August 2023, Google announced that FAQ rich results would be restricted to "well-known authoritative government and health websites." Commercial sites lost the visible expandable FAQ block in search results overnight. Many SEO teams stopped deploying FAQ schema in response. That was a mistake. The visible rich result is one use case for FAQ schema; AI citation is another, and it's grown from negligible to significant in the same window. ChatGPT, Perplexity, Gemini, and Google AI Overviews all extract Q&A snippets readily from FAQPage-marked content because the markup makes the question-answer relationship explicit and machine-parseable. Bing also continues to show FAQ rich results broadly without the Google-style restrictions. For sites that get meaningful Bing traffic — and given Bing powers ChatGPT's web search, that's increasingly every site — the visible rich result alone justifies the markup. ## The minimum-viable FAQPage JSON-LD ``` { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What is FAQ schema?", "acceptedAnswer": { "@type": "Answer", "text": "FAQ schema is structured data that..." } }, { "@type": "Question", "name": "Why does FAQ schema still matter in 2026?", "acceptedAnswer": { "@type": "Answer", "text": "Because AI answer engines cite FAQPage-marked content heavily..." } } ] } ``` Wrap this in